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New post by Mon on June 03, 2017 at 04:18PM

#BoostYourPost

Tip 11: Add e-newsletter to your marketing mix.

If you have a blog and you don’t do newsletter, heck why do you blog even?! Huh, #TellMeWhy!

I hate to break it but you are missing-A-LOT. People love having email #subscriptions from websites/blogs they adore. I do, very much. I may not read all of them, everyday. But I still invite them in my #inbox. Because they are *that* awesome.

Sure, it’s another skill-set, and you may need an expert. You are right. But you can start small now and scale later. It’s easy. There are many #ESP services you could use. See what works best for you.

On doing the heavy lifting:
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Start with a weekly/bi-weekly edition or choose monthly if you are so short on time. Make #signup easy. Clearly state your email usage policy. Throw in some #personaliztion. Provide unsubscribe option in mailers. Add branding. Bang! you’re doing newsletter for your brand.

Still..
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You may find yourself clueless at first. But #inspiration is always a step away. Check out your own mailbox and see what your favorite brand is doing. Do some google search and read what others find inspiring.

And hey..
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Do your homework properly, subscribe the ones you find noteworthy but hey, don’t copy ’em. It’s not cool. Rather #observe and see how you can make yours better.

Your brand is unique, just like everyone else’s. Help it stand on its own two feet. Or test-rinse-repeat to give it a bone. Gradually, you will grow a muscle or two, and can hire a subject-matter-expert to take it to the next level.

#newsletter #marketingmix #brandvoice #blogging #tips #tricks #hacks #seo #marketing #branding #strategy #design #technology #analytics #storytelling #advertising #online #digital #socialmedia #smm #TheDigitalSavvy
via Instagram by @thedigitalsavvy

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