Tip 2: Content Syndication.
A blog’s RSS feed is probably the most underrated feature used by bloggers and writers. A well-optimized feed link not only can track the traffic back to your site, but will also tell you insights about your followers that you cannot find elsewhere.
More importantly, with an RSS feed.. anyone can have access to your latest content without *really* becoming a follower or subscriber. There are tools, like Feedly, Pocket, etc. that provide the option to follow blogs (+ publish on social media) just by a public blog feed link such as an RSS feed. This way, you don’t have to bother about writing separate #EmailNewsletters for new posts and worrying over spam and bounce rates.