#InsightOfTheDay : Not everyone in the developed countries use #socialmedia sites. In fact, a good number of people – though in minority – use #Internet but social networking sites aren’t among their favorites.
“Around seven-in-ten report using #SocialNetworkingSites like Facebook and Twitter, but that still leaves a significant minority of the population in those countries (around 30%) who are non-users.” ~ #PewResearch
This could mean opportunities for #Email Marketing, Search Engine Marketing, #Display Advertising, and in-App Marketing & Advertising. These audiences may be spending their time in Apps, Blogs and Websites. And that still leaves a lot of room for #NewMedia giants to target and inhabit new demographic/ users.